I'm a grad student at an elite American university. Several weeks ago, some other students and I attended a recruiting presentation put on by a large multinational company I won't name. The woman who gave the presentation services her company's contract with a tech company, that, let's just say, has a big share of the search engine market.
She emphasized that she was looking for diversity, because, as she said, "the type of people on the other side of the table from us are different than they used to be, and they don't want to be dealing with a bunch of 65-year-old white guys. So those aren't the type of people we're looking for." That's pretty much a direct quote.
I was at a small company before I went to grad school. The company began working with a guy in his sixties who'd been laid off for a while and couldn't find work, even though he had a ton of experience. We brought him in on a contract basis, and his role gradually expanded as it became clear that he had both excellent technical knowledge and great people skills. He became a mentor to me and helped me out a ton. He's objectively better at our profession than I am in multiple dimensions, but right now I could find a new job ten times more easily than he could.
I'd like to start a business in 3 or 4 years, and I'm seriously considering going out of my way to target people like him. It'll be my competitive advantage.