The realization seems to be that there's really no reason for me to buy these kind of sugar/salt-packed opaque possibly-dangerous glorified ration packs that we call food in our supermarkets.
The irony is that the ambiguity/confusion of nutrition has been a good way for the industry to sell its garbage for generations, but now people are so cognizant of the complexity of diet that they want to narrow down the possibilities to the simplest thing possible, and that's not good for the complex food industry. This also makes sense:
> Confectioneries have held up in part because there was never any confusion over whether they’re an indulgence.
It's the rest of the food that people eat when they're "being good" that they care about.