Children are marketed to and manipulated with cartoons and "happy meal" toys. It is insidious.
On top of that, Disney expends a tremendous amount of money on marketing to force their products into the prevailing culture. Have you noticed how many television shows have references to Marvel super heroes? Those jokes aren't because the writers are fans, Disney pays for them. Actors don't wear super hero t-shirts randomly. It's all marketing.
They are doing the same thing with Star Wars. There has been an insane amount of hype for the new movie and various spinoff products already. Quite frankly I am sick of it. I am not going to see the new Star Wars movie in theaters because this type of behavior should not be rewarded.
Disney buys up treasured parts of global culture and exploits them to death. It was heart breaking to see them do this to Pixar. Cars 2, Monsters University... just shameful cash ins.
To make matters worse, Disney doesn't even pay it's fair share of taxes on the massive income generated by these franchises: http://www.bbc.com/news/world-europe-30412293
The only thing that you can do is to vote with your dollars and time. Please stop supporting this exploitative behavior.