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Main points from http://www.apple.com/macbook/:

* Dimensions * Keyboard size * Screen resolution * Trackpad features * Wireless capabilities * No fan * Battery design and battery life * Operating system * Apps ...

Seems like a bunch of features to me.

Can't view Apple's videos since I don't have Quicktime, so I can't compare there.

Edit: Apple's page is prettier than Microsoft's.

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Fair point. What I wanted to get across is that when Apple releases a new product, I see the picture, and I just want it.

When Microsoft releases a product, it seems like their marketing department just wants to hammer a list of features into my head which just results in me not wanting anything.

Any marketer want to give their two cents?

Apple avoids specs in ads. The closest is doing things like pulling a laptop from a manila envelope:

https://www.youtube.com/watch?v=jLrW5SKusn0

Which, at the time, was revolutionary. Or "1000 songs in your pocket" (not 4GB in your pocket).

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