Microsoft: List 101 features. Tell everyone how amazing each new feature is. Remind everyone that there is a huge array of features. List them out again.
Apple: Take a nice photo. Done.
* Dimensions * Keyboard size * Screen resolution * Trackpad features * Wireless capabilities * No fan * Battery design and battery life * Operating system * Apps ...
Seems like a bunch of features to me.
Can't view Apple's videos since I don't have Quicktime, so I can't compare there.
Edit: Apple's page is prettier than Microsoft's.
When Microsoft releases a product, it seems like their marketing department just wants to hammer a list of features into my head which just results in me not wanting anything.
Any marketer want to give their two cents?
https://www.youtube.com/watch?v=jLrW5SKusn0
Which, at the time, was revolutionary. Or "1000 songs in your pocket" (not 4GB in your pocket).
The Microsoft ecosystem didn't do this, to put it mildly. Which spyware/adware/bloatware is coming along with your PC purchase? Which plasticky parts? Which underpowered CPU? Which horrible battery life?
People see a Christopher Nolan movie just because he's involved. Interstellar didn't need a typical Michael-Bay style trailer to entice people to go.
It's all about the expectations people have going in. When you don't trust the chef, you want to see all the ingredients.
I cannot believe how terrible the Surface site looks, Microsoft needs its own in house designers. The "For Gaming" section hero image has a cheap blur, it looks like a 6th grader touched it up.
Microsoft's is called "".