Agreed. I might go months without downloading any new apps, then I'll download/buy five or six in a day. That throws off the average.
The number and the article is also almost a year old.
65% is 'most' of us
'Most' of us were not born 'in any given month'. That doesn't mean we weren't born 'at all'. Inaccurate headline.
The percentage of users buying apps in a given month does relate to the overall number of app purchases. Also, we're only born once, but we can buy apps any time we want.
Very nice and succinct exposing of misuse of statistics. Thanks.
But 'at all' isn't the same as this or that month.