"I'm sure there were plenty of skateboarding companies that tried to stick with the old style and simply went out of business."

All of skateboarding came to the brink of collapse in the late 80s and early 90s. No company was making any kind of money off the sport, only a few made just enough to keep some small sliver still alive. Major brands went under, skate parks went under, shops went under, contests ended, ramps went into disrepair, "vert" was declared dead and anyone who still enjoyed skating was harassed and ostracised as outcasts.

It wasn't until about a decade later that modern skateboarding, as we see it today, saw some hope of resurgence and was able to rekindle itself from the ashes of its former glory. All thanks in part to the those that trudged on during the rough times just for the love of the sport.