On Enjoi: you have to take things in context and even a casual glance at their ads makes it clear they trend towards the offensive and absurd for the sake of being offensive and absurd. They also joke about pooping their pants but I don't think they're trying to advocate for it.
On Hubba: a wheel company I've never heard of that doesn't have a wheel on Amazon's 100 best selling skateboarding wheels list and only has one set of bearings on Amazon's 100 best selling bearings. I'm not sure how they're the representatives of skateboarding culture.
I just don't like the article, I think the people and companies were chosen specifically to support the narrative of sexism. Elissa Steamer and Leticia Bufoni matter more to skateboarding than Hubba Wheels ever will, but their names aren't even mentioned, only the fact that they're told they "skate like guys" but you don't have their names so it's hard to go find the context of what that means in skateboarding. If you watch five minutes of girls and five minutes of guys skateboarding at the XGames you'll realize the girls skate differently, they have a different posture and a totally different style but not really in a good way. They often look uncertain. But as is so common these days the compliments of "skating like a guy" are divorced from context in order to make them look sexist.