- I'm a bit surprised that you say there are no product pictures. I included the whole product in pictures where I describe the process. What do you mean?
- I used to have a "buy" button before the fold. I removed it because it caused losing sales. People where getting right to the price without reading the benefits of the product.
- The sales letter format is a choice. I could have used a traditional webpage but didn't want to. Still a valid point and I understand that it isn't your favorite.
- Agreed about the pictures next to the testimonials, that's something I should do!
- I'm not happy with the current copy of the purchase button. Although I don't think I like "Instant download" much more. I might try something in between whenever I have the time.
- Gumroad doesn't handle the VAT mess (for now).
- Good point on the currency, I've had some other feedback stating the same point.
- Again, good point. I should improve the "About" section.
It's "just" a side project and while the sales page has performed really well, there's definitely room for improvement :)