Feedback:
● It's hard to buy because there aren't any full screenshots or product pictures of the actual calendar. I can't see exactly what I'm buying. I know you don't want people to rip off your design and re-create it in excel, but a lack of screenshots is what really made me doubt purchasing N-AC.
● Your call to action button isn't at the top, instead it's somewhere in the middle and end of the page. This just adds purchase "friction". It should always be at the top above the fold, and even in the top menu for single product sites.
● Instead of a blog format, you should stick to a traditional webpage design for selling products and services: [Anchor links menu] at the top, then above the fold right where the reader can see it [screenshot] on left [description and call to action button] on the right, with [testimonials] underneath and further info below that.
● You use way too much text to explain your product. If you use more images customers will be able to see what you mean instead of reading what you're trying to say.
● Use pictures of your testimonial authors next to their testimonials. A/B testing has shown time and time again that people trust pictures of faces over text and descriptions.
● Change "Get it now!" button to "Instant Download"
● Change the purchase button color to the same color red as the word "calendar" at the top.
● You may want to switch to GumRoad or at least A/B test it. People not only trust it more but its checkout process is a lot more smooth and doesn't take your customers away from your site.
● Include American currency in the price: From: [4€] to [4€ | $4.50], You'd be surprised by how many people get scared off when they see a Euro sign.
● Include your full name, your email, and the name of the country next to your flag (Sweden?). I don't know who you are. Your picture looks very professional and I feel like I'm getting a high quality product designed somewhere in Europe but there's too much information left blank. More information about you builds trustworthiness.
● After printing it out I just realized, it's not really a calendar. It's a planner. A calendar tells you what day of the week a date falls on. It's no big deal but it doesn't really need to be re-designed every year to be updated. So you could just leave the "2015" spot blank and people can write in whatever year they want.