Mistakes I made while launching Non-app Calendar

There's also a weird thread that runs through most products that actually sell - if it sold, people must be willing to pay more. You'll have to balance 5 people at $5 vs 1 person at $25, and what that's worth to you. So often people tell other entrepreneurs to raise their prices! Raise them again! But there is a sweet spot, and good sales don't mean the price was too low.

I bought Non-app Calendar. I liked what I saw, but I doubt I would have paid more for it. It's a nicely constructed PDF, not a book or game or SaaS or web hosting or any number of other things that cost around or below what I paid for NAC. (Write a companion book on project planning with a fresh take and maybe it would be worth more.)

That's not to say I don't like the product. I really do. I've recommended it to friends and we use it as an exercise tool for planning at the office. So, thanks for the good work, I'm just not sure I'd listen to every opinion that comes your way. :)

1) Find a few users who love the product

2) Improve it to the point where they start telling people about it

Forget about analytics, pricing pages, press, etc etc. If you can't get some family and friends to rave about it, you won't get the masses.

Realistically, it will probably take years to really nail 1) and 2) above. But once it happens, you'll very quickly become the next big thing. Read up on the history of Pinterest for a great example of this.

What worked wonders for some friends who launched a small pet project recently was to get very specialized and local blogs to publish a review of their app for the launch date. It's an easy way to reach an audience of potential early adopters.

Feedback:

● It's hard to buy because there aren't any full screenshots or product pictures of the actual calendar. I can't see exactly what I'm buying. I know you don't want people to rip off your design and re-create it in excel, but a lack of screenshots is what really made me doubt purchasing N-AC.

● Your call to action button isn't at the top, instead it's somewhere in the middle and end of the page. This just adds purchase "friction". It should always be at the top above the fold, and even in the top menu for single product sites.

● Instead of a blog format, you should stick to a traditional webpage design for selling products and services: [Anchor links menu] at the top, then above the fold right where the reader can see it [screenshot] on left [description and call to action button] on the right, with [testimonials] underneath and further info below that.

● You use way too much text to explain your product. If you use more images customers will be able to see what you mean instead of reading what you're trying to say.

● Use pictures of your testimonial authors next to their testimonials. A/B testing has shown time and time again that people trust pictures of faces over text and descriptions.

● Change "Get it now!" button to "Instant Download"

● Change the purchase button color to the same color red as the word "calendar" at the top.

● You may want to switch to GumRoad or at least A/B test it. People not only trust it more but its checkout process is a lot more smooth and doesn't take your customers away from your site.

● Include American currency in the price: From: [4€] to [4€ | $4.50], You'd be surprised by how many people get scared off when they see a Euro sign.

● Include your full name, your email, and the name of the country next to your flag (Sweden?). I don't know who you are. Your picture looks very professional and I feel like I'm getting a high quality product designed somewhere in Europe but there's too much information left blank. More information about you builds trustworthiness.

● After printing it out I just realized, it's not really a calendar. It's a planner. A calendar tells you what day of the week a date falls on. It's no big deal but it doesn't really need to be re-designed every year to be updated. So you could just leave the "2015" spot blank and people can write in whatever year they want.