And this is why self regulation rarely works in for-profit industries.
They have teeth, such that just baring their teeth can be enough to incite action.
In this case for example, it was an iconic case. But each of the Radium Girls didn't really get that great of a deal out of it ($10k in 1920's money). And US Radium Corp didn't exactly crumble after the lawsuit. It functioned for many decades after.
If you find these sorts of things amusing, check out Thomas Midgley, Jr. (http://en.wikipedia.org/wiki/Thomas_Midgley,_Jr.).