Naming the startup gave this article extra teeth for me.

I had assumed the name of the company was fake until I read the line at the end about them changing their name and getting a former Amazon CFO.

Less fear of being blackballed when you're an industry outsider.

I admire gall.

According to Valley Wag, she was writing under a pseudonym: http://valleywag.gawker.com/handys-nightmare-tryout-process-...