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At a time when ads get distrusted and engagement is lower than ever, maybe this is the key to put advertisers back in the game.

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Have you looked at the example adds ? They're basically bringing back flash-based popups.

I will, immediately, uninstall any app that shows an ad like this to me.

Here come the "shoot the rabbit and win 100000$" ads ...

Hey waps, We don't want to be those guys. This is why the quality of the design is as important as the content of the ad. We can show less ads to users than classic banners / interstitials, more elegant ads, and deliver high-quality content (apps, premium products).

(quick explanation, if an interstitial is being displayed every minute and has a 5% CTR, we can show one every 2 minutes because we have a CTR of 10%. So you can have twice as much -- or more -- ad-free experience time)

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