Motionlead Makes Mobile Ads Effective Again Thanks To Interactive Design | Hacker News Reader

Motionlead Makes Mobile Ads Effective Again Thanks To Interactive Design

techcrunch.com

7 pointspeterkchen12 comments

Genuine question: Is that 10% CTR being inflated at all considering these ads are much more likely to be accidentally tapped on? That + the "x" button seems to be unnatural to find.

Or for advertisers do they even really care if they are driving the page counts up on their pages?

That is an interesting question!

Our 10% CTR is based on our results so far. Our technology is basically a lightweight rendering engine which allows advertisers to create their own formats without limitations.

The default behaviour for any graphical element is not to respond to touches. Thus, the advertiser have to specify which elements will call an action.

Don't hesitate to ask us if you have any other questions.

Hi Guys ! Congrats on the launch ! ;-)

Some questions:

- what will be your policy about invasive ads ? (basically more than 1/3 of the viewport)

- what's the average duration of an animated ad ? Do you have technical boundaries ?

- What's the impact on the battery ? I fear that another rendering engine will pump the power drastically...

- do you support sounds ?

"Without blocking your users from using your app"

Almost every single example on there was blocking my view of the content in one way or another.

Hi there, You're absolutely right, the goal here was to show how creative advertisers can be with this technology. We can also display more discrete and elegant ads, this is all based on what our publishers allow and advertisers want. However, we always want to make sure the ad is more pleasant than an interstitial full screen ad, and you're always more or less still seeing the app. Hope this helps.

Who cares about TC any more? Animated GIFs and “Matters of the Heart” made it into a rag for bored house wives and bored AOL employees.

At a time when ads get distrusted and engagement is lower than ever, maybe this is the key to put advertisers back in the game.

Have you looked at the example adds ? They're basically bringing back flash-based popups.

I will, immediately, uninstall any app that shows an ad like this to me.

Here come the "shoot the rabbit and win 100000$" ads ...

Hey waps, We don't want to be those guys. This is why the quality of the design is as important as the content of the ad. We can show less ads to users than classic banners / interstitials, more elegant ads, and deliver high-quality content (apps, premium products).

(quick explanation, if an interstitial is being displayed every minute and has a 5% CTR, we can show one every 2 minutes because we have a CTR of 10%. So you can have twice as much -- or more -- ad-free experience time)

Adblock was invented on the browser to stop ads just like these.

Beautiful technology, but Google will buy them anyway...

Or maybe apple? :)

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