I'm not so sure. Doesn't this stage allow the market to dictate which features are important to (albeit early-adopter) consumers?
As a kid I was in a Betamax family. After that, I've learned to not be an early adopter when companies start pulling this garbage.
A cambrian explosion of standards and partnerships from which most likely one or two durable standards will emerge, hopefully the "best", is natural - but painful if you're impatient to just get something done.