I really, really, wish we could skip the whole vhs/betamax stage for once :-( Not only is it tiresome, it inhibits adoption across the board, we've all been there too many times before.
As a kid I was in a Betamax family. After that, I've learned to not be an early adopter when companies start pulling this garbage.
A cambrian explosion of standards and partnerships from which most likely one or two durable standards will emerge, hopefully the "best", is natural - but painful if you're impatient to just get something done.