Domain seems to be registered to a Paul Von Ribbeck with a gmail address, not a google address... makes me doubt its authenticity. A quick google search of Ribbeck brings up this: http://re-publica.de/user/1008/event/1
"Dr. Paul von Ribbeck considers himself both pro-tech and a digital protection evangelist. He is guided by his unwavering belief in the possibility of technology to solve the problems created by civilization. With a MSc from Yale University and a PhD from Stanford University in information security, he is now leading a team of 50 developers, mathematicians, lawyers and designers to build up the first global digital data insurance within the home of Google Nest."
THIS IS JUST WEIRD AND AWKWARD. DISCUSS.