Google Nest
google-nest.org
google-nest.org
edit: nevermind; if I didn't have to check WhoIs data then I'm apparently ahead of the curve.
The first two were almost believable!
http://pir.org/domains/org-domain/?domain=google-nest.org&su...
Domain seems to be registered to a Paul Von Ribbeck with a gmail address, not a google address... makes me doubt its authenticity. A quick google search of Ribbeck brings up this: http://re-publica.de/user/1008/event/1
"Dr. Paul von Ribbeck considers himself both pro-tech and a digital protection evangelist. He is guided by his unwavering belief in the possibility of technology to solve the problems created by civilization. With a MSc from Yale University and a PhD from Stanford University in information security, he is now leading a team of 50 developers, mathematicians, lawyers and designers to build up the first global digital data insurance within the home of Google Nest."
THIS IS JUST WEIRD AND AWKWARD. DISCUSS.
http://googlepublicpolicy.blogspot.com/2013/04/plan-your-dig...
The product ideas are very nice ones though.