If Mathias Döpfner is so worried about Google, then running Google Analytics across all his newspaper sites (Bild, Welt etc) probably isn't the smartest move.
I'm pretty certain that Döpfner composed his critique of privacy violations (with a strange emphasis on cookies) while being logged in to Google+, Facebook and whatnot -- but using Google analytics for his online properties would put him on a completely different level of hypocrisy.
EDIT: You're correct. Here's the link: http://www.axelspringer.de/artikel/Hinweise-zum-Datenschutz_...