An open letter to Eric Schmidt from Mathias Döpfner, CEO of Axel Springer

It's always funny when you see old masters of the universe become Marxists when someone is about to eat their lunch. Doubly so when it is a business that has spent the better part of two centuries appropriating the public space into a private one through ever increasing copyrights. Now they run across someone who does it better than they could ever dream of. And all of a sudden the forms of IP that Google uses to corner the market from publishers are in huge need of public debate. One these people will cover in a neutral and even handed way in their own publications. But what's not up for debate are the bits of IP like they paywalling publicly funded research for a century or more.

I'll take out my magnifying glass to look for my violin.

Here is some context on the relationship between Mathias Döpfner, Axel Springer and Google.

Axel Springer Verlag successfully lobbied the German government to write a law that creates a "Leistungsschutzrecht für Presseverleger", which extends German copyright to include "whatever publishers do". This new copyright extension in essence makes it possible for a publisher to extract money from people that link to their content (which they previously put on the internet for everybody to see!).

Here in Germany, it is considered a "lex Google", since they didn't really manage to hide that the whole purpose of this law is to make Google pay Axel Springer money for linking to Springer content in Google News.

Do you think this is weird, counterintuitive and generally damaging to the Internet? That's the context needed to understand things coming out of Döpfners mouth/keyboard.

Please. Don't allow people from that company a voice here. That abomination is mostly (in)famous for a tabloid with headlines that would ALWAYS be flagged on this site. And for bare-breasted girls on page three. And random football/soccer news.

This is 4chan, printed. I haven't encountered anything worse, ever. I cannot imagine that the person in charge of this company can write a single straight (and true) sentence.

(Disclaimer: That company is dangerously big. Funnily enough it might be the printed Google for Germany. They influence the media in gazillion ways. There ARE some more toned down parts of Axel Springer, but as a whole it's deapicable)

Mr. Doepfner seems to fear Google's power. As a newspaper publisher, that is reasonable. But in a wider societal context, as he seems to be implying, it is nonsense. Google has so little political influence that the city council won't let them build a twenty-foot bridge over a creek between two Google office buildings (http://rationalconspiracy.com/2014/04/17/money-doesnt-matter...).

Axel springer is buying a lot of daily and weekly newspaper in germany sry but we should fear axel springer too...

another view on that subject: http://www.jungewelt.de/2014/04-17/026.php?sstr=d%F6pfner

The irony of this realisation that Google have changed the game completely is that it is occurring long after the horse has bolted, and so much so that it may not be entirely valid to target Google with so much venom. The reality is the SV bubble has created a way of valuing things (privacy, IP, money itself) that is not in keeping with the old world at all (being much of western Europe, NYC, LA etc.) and is just moving on regardless of their concerns, many of which I do happen to share.

Arguing the rights or wrongs of this is already too late, and the question to be asked is given the changes in the way things are valued how are you going to justify your existence in future? The very fact Google are struggling to create new revenue streams that rival their ad one shows how difficult this new game is to play, even for those that created it, and even for those apparently so dominant.

This isn't unique to SV as the other great growth area on the planet, China, has its own interesting take which bunnie called gongkai: http://www.bunniestudios.com/blog/?cat=20

You can only conclude that there is something holding back the old world.

If it were not obvious, regulation is going to achieve SFA, and the only way to change the system is going to be to play it in such a way you get to pick the rules. That used to be quietly whispering in the ears of authority, but that is clearly no longer as effective as Mr Döpfner would like.

It's interesting that he admits his company rely on Google's search traffic (while criticising them for showing any of their content, but I digress) - and criticises them for algorithmic changes that don't benefit his company (fair enough), then decries the idea that competitors pay for some new advertising spot. So the attitude here is against paying?

But later he looks at Google's free services and claims that they're not free since they use a behavioral currency (fair enough, they collect lots of data of course) - and maybe it would be "better and cheaper" to use normal money. So, we should be paying for services? Hmm. Not a completely equal comparison, maybe they should be at the top of Google for whatever terms.. but it seems odd to preach that I should pay for convenient services and they shouldn't for the majority of their traffic.

I do agree with a lot of what he says, but I use Google services and find them helpful.

Perhaps the fundamental issue here is that this is a big media company and they want transparency into Google's algorithms. What's a media company going to do with that? My guess is optimise their pages to abuse the algorithms and dominate the search rankings. Great for them, judging by most media outlets, terrible for the search user. I think I'd rather Google have a secret algorithm than have my search results dominated by whoever can abuse a known algorithm the most - especially because media companies I'd rather not hear from (not necessarily Axel Springer) and scammers are among those with the means to do so.

It's going to be a lot harder to maintain an open, global internet without the moral legitimacy that derives from liberalism. If the internet is just going to be a means to make states and criminals more capable of predating upon ordinary people, then ordinary people will abandon it in a panic (or submit to it meekly, and only use it carefully).

The thought that this can be reversed with mere lobbying is a little ridiculous. We have to build more secure computing and telecom infrastructure, or we will see a massive reversal in behavior. It does not matter how many 'internet of things' advertisements that CISCO buys if the general social opinion is that adopting the technology will make you vulnerable to governmental and criminal predation.

This letter is an example of some of the backlash that we can expect as this patina of moral legitimacy washes off. A congressional committee (like the Church committee) will not be sufficient to restore international trust, and neither would a new president making promises. Google's business model rests on trust, which is always harder to earn back than it is to gain in the first place.

Original link to English translation http://www.faz.net/aktuell/feuilleton/debatten/mathias-doepf...

Original link to German source http://www.faz.net/aktuell/feuilleton/medien/mathias-doepfne...

I've worked with publishing houses, and boy, if there's an industry that's more conservative, I don't even want to know...

And no, this was in the US/UK. Although I wouldn't be surprised if the Germans would be even worse, considering that they're equally consolidated, even more snooty (even harder boundaries between genre and "serious" literature) and then there's the whole fixed book price deal...

It's hard for journals to compete on content aggregation now that there are automated services where users can do the job themselves (hello HN).

One thing that was the Internet doesn't do well is investigation. Maybe journals should try to look into ways of getting funding for specific affairs. Get subscribers to pay for specific topics like the NSA leaks. I know I would be ready to pay for that.

Welcome to the bizarre thought that percolates through the ultra-rich. I suspect the ongoing leveling process of the internet will make more of this visible over time. "Let them eat cake."

If Mathias Döpfner is so worried about Google, then running Google Analytics across all his newspaper sites (Bild, Welt etc) probably isn't the smartest move.

Wasn't this part of a movie, Baader Meinhof Complex or something?

"Never pick a fight with people who buy ink by the barrel."

Is this a turning point? Sure Google has clout and they're trying to buy as much government protection http://www.washingtonpost.com/politics/how-google-is-transfo... as possible but the press does this for a living.

There will be people who will read this, agree with every word, and still make excuses so they can use Google everyday and not change.