- Fast refuel time (Only a few minutes to fill a tank)
- Ubiquitous (Gas stations everywhere)
- Standardized (Gas station nozzle works in any car)
EV is currently very weak in these areas. Recharge time is orders of magnitude longer than filling a gas tank. The common expected use case is to charge at home overnight, but this excludes a huge fraction of the population (anyone living in an apartment/condo). Apartment owners have little incentive to install chargers. And there's a standardization problem. Nissan Leafs cannot charge at Superchargers. There's a lot of fragmentation in this field.
The fuel cell cars are avoiding these issues and they may take a lot of the market that EV currently doesn't serve well. Hydrogen stations are often publicly funded and not tied to a specific auto manufacturer. Refuel time is similar to gas stations. And they are slowly building more and more hydrogen stations (in California). It seems California is being used as a test market for fuel cell cars. If it succeeds, then there could be a strong nationwide push. To someone living in an apartment/condo, fuel cell cars have a lot of advantages.
Many assume that the EV is the successor to the ICE vehicle. But that may not be true.