The original url (http://www.fastcompany.com/3029138/world-changing-ideas/goog...) was just a teaser for this much longer piece, so we changed it. Thanks to primigenus for the tip (https://news.ycombinator.com/item?id=7593039).
HN prefers the most substantive variant of any story. User comments pointing to better urls for a story are helpful—so helpful, in fact, that I'm working on a bit of software to semi-formalize them, so we'll be more likely to see them all. It should be ready soon, and we'll post about it.