They sell bread. They got 150 orders in 2 hours. Their idea was validated.
Businesses that lose money on every sale are not survivable.
They need to track all of their costs and see if it's going to be remotely profitable.
Profit doesn't just magically appear, costs and pricing have to eventually face reality. Sooner, the better.
Spending more money does not necessarily make a business any better. That's like these noob business people that buy stock before they sell any of it... An example of a horrible waste of cash.
Without profit, it's not a business, it's an idea-guy dream.