That's fantastic. I bet you this cost everyone less money then litigation. The only way they could have made this better is if they sent the author a bottle too.
I have come to believe that there are contracts and there are intentions behind the contracts. A person or a company can sign a contract, and have no plans to fulfill it and at the same time a person or a company can fulfill a promise without signing any contract. While contracts are a necessary evil, the real question is what does the other party intend to do.