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That's fantastic. I bet you this cost everyone less money then litigation. The only way they could have made this better is if they sent the author a bottle too.

I have come to believe that there are contracts and there are intentions behind the contracts. A person or a company can sign a contract, and have no plans to fulfill it and at the same time a person or a company can fulfill a promise without signing any contract. While contracts are a necessary evil, the real question is what does the other party intend to do.

For the record, Jack Daniels sent us a Cease & Desist recently and it was not nearly as nice as this one. It was your standard "stop doing this or we will take action" C&D. (We had parody t-shirt designs in our user gallery.) A letter like this would've been easier to swallow.

Thanks for sharing that - I have a new respect for Jack Daniels after seeing how respectfully they handled that. A model of how these types of issues should be worked out.

Wow, now that's something you rarely see in legal correspondence: respectful, even-keeled explanation over "I'm going to hit you with this tersely-worded hammer if you don't comply" legalese.