It wasn't obvious to me. I read the entire thing before the You know what’s cooler than spending $99 on a license of Vim? phrase caught up with me.
Is satire and/or parody or irony amenable to an Information Theory treatment? Those categories of humor have a "low information entropy" feel to them.
I think the quote from "Ashton Kutcher" imploring people to give up text editors is what did it for me (but also that it's Jenn Schiffer!).
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The really funny thing is this is one of her least obvious posts and some people still take the bait every time. I still can't believe that people fell for the stuff about using Node Package Maid over Javascript and deprecating their California Style Sheets.