Our focus is squarely around making mobile A/B testing as simple and easy as possible. With Taplytics, you only need one line of code to create and deploy an entire A/B test. This includes visually editing your app, setting goals, targeting user test segments and deploying the winning variation to all users.
Looks interesting, excited to give it a try. Out of curiosity, how does the integration differ between Apptimize and Taplytics? From the documentation, the spec's seem to be the same and I'd be curious to learn more about the differences in features. Thanks!