Show HN: Taplytics – Mobile A/B testing you'll actually use | Hacker News Reader

Show HN: Taplytics – Mobile A/B testing you'll actually use

blog.taplytics.com

73 pointsaglazer24 comments

How are you guys different from apptimize? http://apptimize.com/

Our focus is squarely around making mobile A/B testing as simple and easy as possible. With Taplytics, you only need one line of code to create and deploy an entire A/B test. This includes visually editing your app, setting goals, targeting user test segments and deploying the winning variation to all users.

Looks interesting, excited to give it a try. Out of curiosity, how does the integration differ between Apptimize and Taplytics? From the documentation, the spec's seem to be the same and I'd be curious to learn more about the differences in features. Thanks!

Are you affiliated with Optimizely? I ask because I know one of their primary marketing statements is also "A/B testing you'll actually use."

No, we're not affiliated. It was an honest mistake. Thanks for pointing it out though.

How you guys are different than https://www.vessel.io ? They have very advanced solution in this segment. Last week I have seen Vessel's new product and its amazing. Very close to Optimizely or visualwebsiteoptimizer in web space.

They have built a visual web editor, which allows users to change the UI of their Android or iOS application from editor directly.

Just keep eye on them. I will try your solution too.

Relevant disclosure: I run an iOS developer-related website (http://www.cocoacontrols.com), and I asked Andrew, one of the co-founders, to advertise on my site sometime soon (and I owe him a follow-up email...Andrew, if you see this, sorry I haven't done that yet. I spent the weekend in bed with a seriously bad head and chest cold, and am only now digging myself out of my backlog of work.)

I received a demo of Tapylytics last week, and I have to say it is really impressive. There are definitely some rough edges here and there in the product, but if it holds up half as well as it did in the demo then it'll be the first product I've seen that might actually make people A/B test their iOS apps. It's really cool.

I can't wait to try it out in the real world with an app I've been building on the side for the past few days.

I should also mention that I have a really high bar for accepting ads for Cocoa Controls, and only do it for products that I actually like (reputation takes years to build, and can be pissed away in a second if you screw up badly enough).

How is Taplytics different than, say, Leanplum. I've seen so many new A/B testing products in the last few months it's hard to keep track of the differentiating features.

There are a lot of different “flavors” of A/B testing software. We are focused on simple and easy optimization of your mobile apps that can be done by anyone in your organization. The big differentiator for Taplytics is the ability to support the whole process with only one line of code, that you only have to put in your app once. So you don’t have to preplan your tests before deploying your app.

It looks like 'mobile first design gone too far'. This is how the website looks like on 1920 x 1200 monitor. http://i.imgur.com/asP7Fdx.png

Browser: Chrome OS: Windows 8.1

Sorry we flushed the cache and WordPress had a bit of a freak out. All should be good now.

Now it looks gorgeous :)

I just tested this, and even tho i didn't got it to work on my project (Linker-errors) it was exceptional on the test app. This is very innovative and fresh, and makes it so easy. Kudos to you guys. I'm gonna do some testing, and maybe i'll try this out in our beta rounds.

A question tho: It seems like you hijack all UI-elements and subclass them on runtime. (Or something. Swizzling?) How is this in regard to speed and performance?

I'm really excited by all the mobile a/b testing companies that emerged in the last year. There were almost no companies working on this space just a scant year ago, though a lot of the more successful and large companies had implemented these tools internally for their own apps. Seamless updates, ui changes, full a/b testing is something we'll likely see a lot more of in the future.

From the demo's it looks like you are doing overlays and test if these before better than the original.

I hardly need this. Usually it's more about flows, full screens etc.

Can you do eg alternate user flows?

best wishes Andreas

This is pretty amazing. Congrats, I think this will be extremely useful to a lot of apps.

congrats guys. I love that you can run experiments without having users update apps.

Just played with it a little bit. It's really cool. Do you have the same for android as well ? Or are you planning to launch anytime soon ?

Is it necessary to set the `elementKey` property of views beforehand?

No, currently you don't need to set the 'elementKey'. It provided transitional functionality for some of our early beta testers and is no longer necessary.

Oh that's great! You may want to remove that from your sample app—it gave me the impression that I'd need to set that everywhere.

For someone not familiar with iOS development, how does this work?

Just FYI, blog is unreadable on iphone.

Sorry it's not working, we're working on a fix right now.

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