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Is Coeliac disease really that prevalent that they are worried about a gluten-free version of soylent? (I personally know one person with this condition but even he is annoyed about how everyone is going gluten-free.)

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Its a buzzword to go gluten free, so why not capture as many sheeple as possible?

It should be logical that the presence of people with a legitimate condition + the presence of people who erroneously think they have that legitimate condition != overreaction on the part of a given person that thinks that they have that legitimate condition.

Being sugar-free and carb-free are also buzzwords, and for sheeple, right?

good point

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