We're a bootstrapped bridal co - we sell online only, offer high quality, and low prices by cutting out traditional retailers. (Think Warby Parker & Everlane for bridal).
Secondary goal is to give brides advice through an insider's perspective. Our aim here isn't to push product, but to empower brides to make educated decisions (and save money/headache) through editorial content.
From explaining manufacturing (and associated markups) to how to get a custom $200 gown made overseas, we want to break open the industry and cover subjects that no else will, since bridal is traditionally heavy on selling brand & image to justify markups.
Thanks for reading!