Why Finding Your Dream Gown is Impossible
thesomethingnewblog.com
thesomethingnewblog.com
We're a bootstrapped bridal co - we sell online only, offer high quality, and low prices by cutting out traditional retailers. (Think Warby Parker & Everlane for bridal).
Secondary goal is to give brides advice through an insider's perspective. Our aim here isn't to push product, but to empower brides to make educated decisions (and save money/headache) through editorial content.
From explaining manufacturing (and associated markups) to how to get a custom $200 gown made overseas, we want to break open the industry and cover subjects that no else will, since bridal is traditionally heavy on selling brand & image to justify markups.
Thanks for reading!
How does Something New solve the inability to try on designer dresses? You offer a dozen dresses, but no designers are listed. If I wanted say, a 2014 Vera Wang dress and knew exactly which one, could you help me?
Part of our company ethos is to not carry other designers. By sourcing our gowns directly and having our own brand, we can essentially offer similar styling and comparable quality, but for a much lower price.
If we were to buy and sell Vera Wang's pieces, we'd operate as one of their retailers and would be subject to their pricing and selling policies - (which for most designers means no online sales and no price breaks).
It'll be a while for us to build our product reputation and brand, but that's one of the long-term goals - to have brides realize that 'designer brands' are a subjective experience and a quality gown can be had without needing to buy into that.
As it is, we're actually under wraps for full disclosure of sourcing, but what we can say is that we don't white label our gowns from stateside manufacturers (common practice in the industry).
At the same time though, we're not the same as the factory owners who create copyhouse/replica websites. (We'll be writing on that too.)
We worked with our factories to create our designs, and ordered everything up front. Final product QA was done in-house. Hope this answers your question!