Also good to know that there will literally ALWAYS be people willing to minimize the broken promises of corporations (when they're not insisting that no corporation would ever be so stupid as to break a highly visible promise because the outcry would be tremendous).
It's now just a matter of time before paid inclusion results show up in the organic SERPs like Yahoo used to have.
http://en.wikipedia.org/wiki/Paid_inclusion
Edit: Whoops they already broke that promise too!
http://marketingland.com/once-deemed-evil-google-now-embrace...
The best part is in Google's original IPO filing they promised not to ever accept money for inclusion of results:
> "Google users trust our systems to help them with important decisions: medical, financial and many others. Our search results are the best we know how to produce. They are unbiased and objective, and we do not accept payment for them or for inclusion or more frequent updating."
> "We do not accept money for search result ranking or inclusion. We do accept fees for advertising, but it does not influence how we generate our search results. The advertising is clearly marked and separated. This is similar to a newspaper, where the articles are independent of the advertising."
> "Some of our competitors charge web sites for inclusion in their indices or for more frequent updating of pages. Inclusion and frequent updating in our index are open to all sites free of charge."
> "We apply these principles to each of our products and services. We believe it is important for users to have access to the best available information and research, not just the information that someone pays for them to see."
http://www.sec.gov/Archives/edgar/data/1288776/0001193125041...
Times sure have changed!
At some point, people realize that corporations exist to maximize profit and not necessarily for the good of the customer.
There are plenty of corporations who don't make such promises.
Trite, but disputed by many (most?) leading authorities, including Peter Drucker.
http://www.humanresourcesiq.com/drucker-on-management/column...
Some, probably most, not all.
"A benefit corporation or B corporation is a corporate form in the United States designed for for-profit entities that want to consider society and the environment in addition to profit in their decision making process."
E.g., Patagonia is a B-corp.
Often co-operatives will fit well in to this category as the workers in a co-operative are rather less likely to malevolently exploit themselves in a disdainful pursuit of profit before humanity.
Killing the goose is never maximizing profit.
This is just Google, all grown up.
This being an open promise is not a contract but a reaffirmation of a goal, since people change is regrettable but OK to break promises to ourselves sometimes when the interest of the goal had changed.
You are 100% wrong.
A contract must be quid pro quo to be valid.
"Bob, I'm going to come fix your fence this weekend" is a promise, but it isn't a legal contract.
"Bob, I'm going to come fix your fence this weekend for $100" is a promise, and because there is a quid pro quo exchange it can qualify as an enforceable contract. Bob can potentially come after you for damages if you renege on your end of it.
One-sided promises (like the one Google made) are generally not considered contractually obligated[1].
[1] http://www.nolo.com/legal-encyclopedia/consideration-every-c...
"A contract is a legally enforceable promise or undertaking that something will or will not occur. * The word promise can be used as a legal synonym for contract *,[2] although care is required as a promise may not have the full standing of a contract, as when it is an agreement without consideration"
Emphasis is mine :)
@dragonwriter: For some reason I can't reply your comments, I guess HN is delaying replies after a while precisely to avoid long off-topic threads (although they are fun :)
"contract, in the simplest definition, a promise enforceable by law" http://www.britannica.com/EBchecked/topic/135270/contract
Moreover, by what you said before: > "Exchange" is the critical word. A single promise is extraordinarily different...
I would conclude that you are actually agreed on how I used it in my original comment:
> "and contracts might be dissolved if both sides of the contract agreed. This being an open promise is not a contract but a reaffirmation of a goal"
How that can be "100% wrong"?
The advertising situation hasn't changed, and promising no banner ads is not puffery.
Now, they are putting non-animated (from the samples that I have seen) banners that are completely relevant to your search.
Does that argument hold up? I don't really think it does. But maybe that is their angle?