I've explained this in more detail before:
http://www.reddit.com/r/askscience/comments/1oomt1/how_are_r...
You do realize USB ports can be vertical, and usually are on (USB-enabled) wall outlets, displays and desktop computers right?
And that's the simple case of vertical (flipped 90 on the long axis compared to most laptops) with USB-enabled extension cords lying on the floor, you plug straight down.
There is no consistency, your USB port may be on the left, right or back of your screen, what's the useful thing to standardize then? And it can jut out from a wall. And on a desktop tower, the USB port can be on the front or the back, and the user may install the machine so it is accessed from the left, the right or either.
Anyway the next discovery is I charge my phone face down to protect the glass, so I have to plug in upside down. Rightside up and Upside down connectors are commercially available for PCBs because the manufacturers have no idea which side might be up in a finished product. So you've converted the problem from figuring out which side of a cable is up, to memorizing which devices you own that have to be flipped upside down. Of course a dot of the same color paint fixes that although it might look ugly on a phone if done sloppily enough.
A greater annoyance is should the USB charger input be on the top, bottom, right or left side of all phones? I think I've seen it all.
See https://phandroid.s3.amazonaws.com/wp-content/uploads/2013/0...
What's needed is a robust connector with an easily visually determined orientation and the sort of power transmission capabilities that the new USB PD standard has.