I would love to see a chart with a scale using absolute figures (# of devices sold) instead of percentage market share.
I am more curious just how much bigger the market became post-iPhone.
I am more curious just how much bigger the market became post-iPhone.
http://exceltactics.com/wp-content/uploads/2013/09/Smartphon...
The kicker here is just how much the market for smartphones grew in the past 3 years. Back when BlackBerry had that impressive market share in 2009, the entire size of the smartphone market was miniscule (171m units shipped) compared with the end of 2012 (701m). Shipments are up even more (47% year/year) in 2013.
In fact, BlackBerry shipped as many units in 2012 as in 2009. It just so happens that Android shipped 13x that (and Apple managed near 4x)...
http://exceltactics.com/wp-content/uploads/2013/09/ComscoreC...
I already had the data from the first area chart, so I built a line graph on the same timeline that just had market size as a % of 2012. Imported that as a mask in Photoshop and squished everything down to match.
And because I seem to be incapable of explaining without images, here ya go: http://exceltactics.com/wp-content/uploads/2013/09/HowItWasD...