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This is an awesome guide! I particualrly love how thoroughly sourced it is, and have found a few gems in those alone.

Thanks @cosmie — we worked really hard to make it as comprehensive as we could, and wanted to build on the work of lots of other really smart people that have already put a ton of great stuff on CRO out there.

Well you definitely succeeded. I love Chapter 4, as it aptly attacks the rampant misconception that rote implementation of a bunch of UX modifications is the epitome of optimization.

And thanks for keeping it not only comprehensive but objective, rather than only emphasizing the portions pertaining to the services you sell. :)

Thanks Cosmie, most of the credit on content goes to Morgan Brown. I worked hard to find ways to improve it and couldn't come up with any.

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