What is Conversion Rate Optimization?

qualaroo.com

25 points·dudurocha··9 comments

At first glance, the colorful layout (and the introductory tone of the first page) made me think this was a brochure page for a company specializing in CRO.

It's not - it's a comprehensive and detailed 12-chapter summary of best practices and techniques. Stick with it, it's worth a read.

To the implementors: you may want to make it more obvious it's a full course, with the chapter list (or at least next/previous) at the top or in a sidebar. (I of course missed the "Chapter 1" badge and chapter list link when scrolling through.) Great work!

Thanks for suggestion. All that info is below fold. Agree it would help show depth to move it up.

kind of reminds me of this guide to CRO but this one uses mostly external resources as opposed to an all-encompassing guide:

http://www.simplybusiness.co.uk/microsites/guide-to-cro/

great work, super useful!

This is an awesome guide! I particualrly love how thoroughly sourced it is, and have found a few gems in those alone.

Thanks Cosmie, most of the credit on content goes to Morgan Brown. I worked hard to find ways to improve it and couldn't come up with any.

Thanks @cosmie — we worked really hard to make it as comprehensive as we could, and wanted to build on the work of lots of other really smart people that have already put a ton of great stuff on CRO out there.

Well you definitely succeeded. I love Chapter 4, as it aptly attacks the rampant misconception that rote implementation of a bunch of UX modifications is the epitome of optimization.

And thanks for keeping it not only comprehensive but objective, rather than only emphasizing the portions pertaining to the services you sell. :)

Really great to have all this in one place. Thank you.

That was the idea—glad it's helpful!

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