do you know who PVI is?

i don't and think most people don't either. so using that as the first word does a worse job at conveying the point. you'd have to click it anyway to find out who PVI is.

BUT, i do agree, i should have made it "e ink acquired by __", but I think it is okay to change the article name if the new name better conveys the importance(the important thing here is e ink).