i don't and think most people don't either. so using that as the first word does a worse job at conveying the point. you'd have to click it anyway to find out who PVI is.
BUT, i do agree, i should have made it "e ink acquired by __", but I think it is okay to change the article name if the new name better conveys the importance(the important thing here is e ink).
they make the screens in the kindle and sony ebook.
Personally I knew who PVI was, but only because my dad's friend contracted in Singapore and then Taiwan. The thing that attracted me to the article was actually the dollar amount.