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I recently bought this book "Growth Hacking - A How To Guide On Becoming A Growth Hacker" By Jose Casanova and Joe Casanova. I am on chapter 5 and it reads like the same blogpost repeated over and over. Unlike the MVP/ Lean Start-up phenomenon/movement which has scholarly work done to validate the idea and a distinct methodology , growth hacking blogs seem just buzzword centric babble.

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I don't understand what you mean that 'growth hacking' doesn't have a distinct methodology, since unlike traditional marketing it is very quant-based and the way I see it, it evolves from MVP/Lean to get PMF and than getting traction in a very analytical way where you can quickly see which channels are driving growth and which are not. It is very incremental unlike the traditional marketing's "big bang" approach to launching.

Also, I consider A/B and multivariate testing for conversions a huge part of growth hacking and they are obviously based on scholarly work. When you ruthlessly track and optimize, you need to have the statistical chops to do it properly.

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