You're right - that phrasing is sloppy. I'm sure there's a kick-ass PR team behind this.

But it smells different than normal PR. It actually contains surprises and a conversational tone and it reminds me of Musk himself. Giving an interview, for instance.

This could be me projecting onto it, or maybe Musk really does drive PR more than you'd expect for a company at this stage. Or maybe his team is able to pull this off on their own. Either way it's fun to watch.

And Elon Musk is notoriously unconventional. Automotive manufacturing is also an industry, and he doesn't keep with tradition there either.

Now, do you actually have anything intelligent to contradict this suggestion? You've made several negative comments on this article, and although I agree Tesla's hype is large and growing, you haven't actually added factual content to the conversation.