Elon Musk clearly writes these things himself. That, or he's got a bunch of other folks like him working at Tesla.
Either way, it's exciting times. It's fun to be inspired by a company. To find something that keeps getting better as it unfolds...
Either way, it's exciting times. It's fun to be inspired by a company. To find something that keeps getting better as it unfolds...
Tesla's PR is many things, but it's not safe. It feels plain and unadorned and yet genuinely enthusiastic and precisely bold.
I used to be worried that Musk's hand was too heavy on the tiller. Now I'm just enjoying the show.
In most big companies the PR people have to cover their asses, but don't have too much ownership of what they say. Whereas for Tesla someone who's not afraid is calling the shots.
Because the difference is not just between people reading good PR vs mediocre PR, but whether people will actually read it. (I.e. if it's not worth doing well, might as well not do it.)
What the fuck? Get a grip, PR is _an_ industry.
But it smells different than normal PR. It actually contains surprises and a conversational tone and it reminds me of Musk himself. Giving an interview, for instance.
This could be me projecting onto it, or maybe Musk really does drive PR more than you'd expect for a company at this stage. Or maybe his team is able to pull this off on their own. Either way it's fun to watch.
Now, do you actually have anything intelligent to contradict this suggestion? You've made several negative comments on this article, and although I agree Tesla's hype is large and growing, you haven't actually added factual content to the conversation.