Reminds me of the business card scene from American Psycho: http://www.youtube.com/watch?v=qoIvd3zzu4Y
Joel Bauer is a character - nice way not to call him an ass :) And although his video on the business card is funny, there are a lot of truths in it. Common wisdom is to put name, rank, and serial number on your card. The problem is, no one really cares...just corporate egos worrying more about their titles than their message.