While I absolutely and totally agree with you that the 8GB of ram for $100 is a good deal - OS X (at least in 10.7.5) is astonishingly good at making use of shared libraries.
I have 30 applications running right now on my 4 GB 2010 MacBook Air, Including VMware running Windows 7, and Aperture (two hogs) - and the laptop runs really well - even though I do have about 14 GB of pageouts. I think the SSD/Flash Drives finally makes virtual memory useable again.
I'm looking SO forward to upgrading to the 13" Macbook Air (12+ Hour Battery, Insanely fast SSD compared to the 2010 (already pretty fast SSD) - and obviously I'll get the 8GB (I run a lot of VMware instances - and, after about three or four client OS's running - Aperture starts to have trouble cacheing) - but for 90%+ of the population, 4 GB is probably more than enough.