Just because I like Madden, I'm a "bro gamer" now? Get over yourself.
The point you're making is essentially that people that might enjoy popular franchises or particular genres of games aren't "real gamers" but a lower, subclass of gamers.
The point I'm making is that just because someone enjoys playing Madden (or football) does not mean that they don't also enjoy smaller, independent games ('yeah, most people have never heard of it'). We can be "gamers" too you know...
I don't play FPS games, but I know smart and sensitive people who do. They don't pretend it's not a badly justified gorefest though, just like smart people who listen to Manowar don't.
A lot of people are very let down by games that get reviews just gushing over the plot and the atmosphere and puzzles but end up being 90% gore and FPS (like Bioshock for example).