Dude, I don't see why you need to defend Apple so seriously and in all probability, they are no different and just because they haven't got caught yet, doesn't mean you can't rule out the possibility that they aren't into this.
As an example, during the Apple vs Samsung patent wars (after Samsung lost), a handful of publications were writing in support of Apple even when most of them knew that Apple was abusing the patent system to its core. Most of them looked very much like they were paid by Apple to write it. Some even went as far as saying the win for Apple is good for innovation (which obviously it is not)[1]. Another example is once an author from Techcrunch even admitted to getting compensated monetarily by Apple to write a post bashing a competitor.
Apple, Samsung, LG, Sony, Panasonic, etc. are no different from each other. So let's not get religious, shall we?
[1] http://gizmodo.com/5938193/apple-winning-the-patent-wars-is-...