This to me was an example of too many pivots. First a FourSquare clone, then a Groupon clone, now a Square clone. Seth seems like an interesting guy, but it's hard to feel the company doesn't have the right focus, always hopping to the next thing without perfecting the last one.

I remember I went to a bar that actually had LevelUp when it first launched in Philadelphia, and no one there had any idea what it was. Finally they got the manager on the phone and he had a vague recollection of talking to some rep about signing up. That just showed me how the marketing/education aspect was completely missing, despite their slow thorough rollout.