These examples are specific to contingency recruiting, which is not the focus of my business (more retained/engaged search).
These examples are specific to contingency recruiting, which is not the focus of my business (more retained/engaged search).
If a client's house sells for $310k vs $300k, that's an extra ~$10k for the client. On the other hand, spending the additional time negotiating only nets the agent $300.[1]
Typically agents will sell additional houses rather than negotiate prices on sure sales. However their behavior changes when selling their own houses.
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[0]: From Freakonomics as mentioned by vitalique and roel_v below.
[1]: Real estate agent fees are typically 6%, equally split between buyer / seller agents.
"Our central finding is that, when listings are not tied to brokerage services, a seller’s use of a broker reduces the selling price of the typical home by 5.9 to 7.7 percent, which indicates that agency costs exceed the advantages of brokers’ knowledge and expertise by a wide margin."
Whoa.
Recruiting is a sales job with a commission typically tied to salary of the hire (similar to commissions for selling houses that are related to sale price) - but where it gets interesting is that the brokered item in 99% of sales situations has no say in the matter. In recruiting, the candidate is to some degree the product of the transaction, and the product can reject the sale. It's an interesting dynamic that makes recruiting unique.
This explanation is rudimentary and hopefully recruiters don't treat candidates like some common 'product' for sale, but it gives some insight into why analogies between recruiters and realtors or other sales/commission jobs are not entirely relevant.
Also, "selling additional houses" isn't as easy as it sounds. There's a lot of unpaid effort involved in acquiring clients and getting to an offer, before any of the negotiation starts. Time spent negotiating and baby-sitting an existing offer at least has a high likely-hood of being paid time.
When I bought my current property the seller used a listing only service and pretty much screwed up every part of the transaction that was possible to screw up (missed deadlines, filed the wrong papers, failed to show up for closing for 3 days...) - I nearly walked away, in retrospect I should have, this is basic stuff that even a sucky realtor will get right.
The problem with having different incentives is when one party doesn't recognize that there is a mis-alignment. If you're selling your home and you don't realize that your Realtor's time is not an endless, worthless resource at your disposal, then you may be inclined to insist on your Realtor spending endless hours of aggressive negotiation, potentially putting the offer at risk of closing at all, for an amount of additional money to you that's not really going to make much of a difference to you. (My wife's been involved in deals where one party or the other has risked a deal that's been in the works for 2-3 months over less than 0.1% of the house's value.)
Admittedly, not spending 2-3 months to work out another deal is worth quite a lot of money as well. But this behaviour doesn't seem obviously irrational.
For a half-million dollar home, which would be a relatively nice house for most of the country, you're talking about $500. For any party on that transaction (buyer, seller or their respective agents who each stand to make $15k on a normal 3% commission), that's not a lot of money and is almost certainly not worth arguing over if you're in all but the earliest stages of negotiation.
I now do very little marketing to new clients or candidates - I post some jobs on my site, but very little advertising and very few cold calls. The value of acquiring a set of very specific and useful information (market rates, info on companies, etc.) and providing that to your network when asked is rewarded down the road.
This is long obsolete. Only a fool pays more than 4% these days.