This model works pretty well if you have plenty of empty seats, this could be a problem for fans who come a little bit late to the game. How do you handle fans that come late to a game?

Last year, I went to a baseball game a few innings late (maybe 2nd inning), how do you determine the time at which point to sell the seat? I would be upset if I paid $64+ bucks per ticket to have my seats sold based on getting to the stadium a little late.