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There seem to be a couple of these services popping up. This one (http://www.findexp.com/) services the Braves games at Turner Field in Atlanta. I can't really see more than one of these businesses taking off and I would think Ticketmaster would get involved if it proves lucrative (either by integrating it into their own app or acquiring one of these companies).

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I'm sure being acquired by Ticketmaster is an exit all of these guys dream about.

For sure, their entire "service" depends on APIs from ticketing services being open and accessible.

The code change needed to make this work (auctioning / dynamic pricing / after event start upgrading of ticket) would require the ticket provider to enable this, they might as well not even bother buying a startup if they have to add all this to their own system.

So far we have had a positive response from the various ticketing services in regards to partnering. We are currently deeply integrated with Ticketmaster's Archtics ticketing system and are working on completing the same for Tickets.com.

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